| What is the Client Name (the company advertising)? |
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| What type of business or industry is it? |
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| What is the company’s website? |
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| What market/city/region are you in? |
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| Who is filling out this CNA? Client or Radio Station AE? |
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| What is your email address (who should we send copy and spot to?)? |
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| Do you need a 60, 30 or 15 second ad? |
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| What is the phone number that you want listeners to call? |
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| Who is the target audience you want to speak to? |
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| What is the campaign objective? |
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| What do you need to sell more of? |
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| What makes people want or need what you do/provide? |
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| What do you offer that your competitors can’t? |
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| Do you have a tag line or slogan? |
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| What are the 3 most important copy points? |
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| Are there any price points/offers? |
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| Is there any manufacturer/co-op information? |
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| Are there any legal disclaimers required/mandatory? |
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| What don’t people know about you? |
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| Any specific pronunciations? |
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| What are specific situations for your product/service? |
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| What is most important to you? Image? Drive Traffic? Direct Response? |
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